Successful Customer Meeting in Venice Strengthens Retail Partnership

A recent meeting in Venice has marked a significant step forward in expanding a key retail partnership across European markets. In June, senior representatives from a leading retail chain met with industry partners to explore new opportunities and strengthen collaboration.

The visit included a comprehensive tour of Michielan’s gelato factory, where the retail team had the opportunity to witness firsthand the quality and craftsmanship behind the brand’s products. The delegation, which included buyers from the USA, Canada, France, and Spain, also participated in a tasting session at local gelaterias in the heart of Venice. This setting provided a perfect opportunity for discussions on product innovation and market expansion.

The exchange of ideas proved highly productive, leading to the signing of a new supply agreement for France and Spain. This expansion will complement the existing supply programs in the UK, Sweden, and Iceland, reinforcing the partnership’s presence across Europe.

In addition to securing immediate business growth, the meeting also paved the way for future collaborations. Plans are already in motion for new product development, including a Christmas dessert range set to launch in the coming season.

This milestone highlights the value of strong business relationships and a shared commitment to innovation. With exciting developments on the horizon, both parties look forward to continued success in bringing high-quality products to an even wider customer base.